What have you learnt from Audience feedback?

From the first question of our audience feedback we learnt that 90% of people would have watched our soap opera and the other 10% do not watch any soaps and would not change to just watch this one: this was good as most of the people that we asked would actually watch it so we have effectively put across a soap to the target audience. Everyone that we had asked about the purpose of the text answered that it was to inform the viewer of a new soap and to introduce some of the main characters and storylines. From this question we have learnt that our trailer was doing what we wanted it to do by informing the viewer. All of the people taking the questionnaire were able to describe some of the main themes that were identified and enjoyed these and thought these were relevant to the target audience thus showing us that the narratives were well conveyed. This was effective because on the 1^st questionnaire, we had asked about the rites of passage that they wanted to see in a soap for the 16 to 24 age group. Everyone could identify the target audience and this was a success for us as it proved to us that we had kept the target audience we intended to and were successful at identifying this. From our feedback we learnt that the pace of our soap opera was just right and suited the target audience and on one of the questionnaires the person said that the pace linked very well with the music.

From feedback on the two ancillary tasks we learnt that most people thought that the two images were very powerful. Some felt the poster image conveyed a mystery if seen without the trailer as they would have wanted to know how the character ended up like this and what had happened. Some also felt that the image on the TV Now magazine was powerful in creating a sense of alienation for the protagonist looking towards the camera but then this become less powerful when seen with the smaller insert image as it changes the character’s impact and vulnerability.  Over all from the feedback that we received the audience seemed very pleased with what we had produced. They helped convey the successful elements to us (the images on the print production, the pace, locations and characterisation of the trailer) and also the areas that they feel could be developed (on the trailer the first shots on Facebook were not as good at showing the storyline, the smaller image on the TV listings and the colour font on the poster.)

Through audience feedback we have had the opportunity to look back on all of the production work and see if we had conveyed what we wanted to convey from the first questionnaire and see that we have successfully completed it. It allowed an objective view towards our work as we did not give feedback - it was from other sources on what was good and what needed developing.